Our approach
A short, boring process that produces numbers you can defend.
No six-month discovery, no vanity dashboard. Audit, build, launch, scale, with a written explanation of every decision along the way.
The engagement
Four weeks from kickoff to live campaigns.
- 01Week 1
Audit
We go through your ad accounts, landing pages, tracking, and last 90 days of spend. You get a written breakdown of where the money is leaking and what it is worth to fix, whether or not you hire us.
- 02Weeks 2-3
Build
Landing pages, qualification logic, tracking, and the first creative batch get built and QA'd against real traffic before budget scales. Nothing goes live until the measurement behind it is trustworthy.
- 03Week 4
Launch
Campaigns go live on a controlled budget across a small set of deliberate variables. We are looking for a repeatable cost per qualified conversation, not a lucky day.
- 04Ongoing
Scale
Once the unit economics hold, we scale spend on the winners, retire fatigued creative, and keep a test running behind the control. You get a weekly readout of what changed and why.
What we report
Four numbers, reconciled against your CRM.
Cost per qualified conversation
The headline number. Not cost per click, not cost per form fill, but what it costs to put someone in front of your agent who can actually be written.
Qualification rate
What share of submissions clear your criteria. When this moves, it usually means targeting or landing page logic changed, and we can point to which.
Speed to contact
Minutes between submission and first outreach attempt. It is the single variable most likely to be quietly destroying otherwise good campaigns.
Closed-loop revenue
Reconciled against your CRM, not platform-reported conversions. If the two disagree, we treat the CRM as the truth and fix the tracking.
Principles
How we keep the relationship straight.
Measured on qualified volume
Impressions and clicks are diagnostics, not goals. We report on the qualified conversations your team can actually work.
Built for a regulated category
Consent language, disclosures, and claim review are part of the build, not a scramble after a platform review.
You own everything
Ad accounts, pixels, landing pages, and creative files stay in your name. If we part ways, the machine stays with you.
One honest dashboard
A single source of truth for spend and outcomes, reconciled against your CRM instead of platform-reported numbers.
What we need from you
Good campaigns fail on the client side more often than the agency side.
- A named decision-maker who can approve creative and budget changes without a committee.
- Access to your ad accounts, analytics, and CRM reporting, in your name rather than ours.
- Sales follow-up that is already in place, with someone working conversations same day.
- Compliance or legal review turned around inside a few business days during peak season.
FAQ
Everything else people ask.
What size ad budget do you work with?
Our process is built for brands spending at least $15,000 a month on paid media, or ready to get there within a quarter. Below that, there is not enough data volume to run a clean testing program, and you are usually better served by fixing the offer and the landing page first.
Do you sell leads or run campaigns for us?
We run campaigns. Lovely Leads is a managed performance marketing agency, so the ad accounts, landing pages, and data belong to you. We are not reselling shared or aggregated lead lists to your competitors.
How is compliance handled in a regulated category like insurance?
Consent capture, disclosure placement, and claim language are built into the landing page and the creative from the first draft, and we keep records of what ran where. We are marketers rather than attorneys, so your counsel or compliance team keeps final approval on everything that goes live.
How long until we see results?
Expect roughly four weeks to first launch: one week of audit, two weeks of build, and launch in week four. Meaningful cost-per-acquisition improvement usually shows up in the second or third month, once there is enough conversion volume to separate real signal from noise.
What does engagement pricing look like?
Most engagements are a flat monthly retainer scoped to the channels and build work involved, with no percentage-of-spend markup. That keeps our incentive on efficiency instead of on talking you into a bigger budget. Pricing is quoted after the audit call, once the scope is actually known.
Which insurance lines do you work in?
Health and ACA, Medicare, final expense and life, and auto. These are the lines where we know the seasonality, the platform policy landscape, and the qualifying questions that separate a real prospect from wasted agent time.
Do you work with agencies, carriers, or both?
Both, along with IMOs and FMOs. The common requirement is that someone on your side can actually work the conversations we generate. We do not take on accounts where the sales follow-up is not in place, because the campaign will look broken no matter how well it is built.
What happens if it is not working?
Engagements run month to month after the initial build period, with a 30-day notice. If the numbers are not moving and we cannot explain why with data, you should not be paying us. You keep the accounts, pages, and creative regardless.
Let's find out where your budget is leaking.
Book a 30-minute strategy call. We will walk through your accounts, landing pages, and tracking, and tell you what we would change first, whether or not you work with us.