Performance marketing for insurance brands
Ad spend that turns into real conversations, not just clicks.
We build and run paid media, landing pages, and tracking for health, Medicare, life, and auto insurance brands. Every campaign is measured on qualified conversations your agents can actually work.
- You own the ad accounts
- Month to month after build
- No percentage of ad spend
Where the budget goes
Typical account- Clicks that cannot qualify
- Landing page drop-off
- Untracked calls
- Qualified conversations
Most insurance accounts are not short on traffic. They are short on qualification, and the reporting hides it. That is the gap we close.
The problem
Traffic is easy to buy. Qualified conversations are not.
Clicks that cannot buy
Broad targeting fills the funnel with people who are out of state, out of age band, or already covered. The dashboard looks healthy while your agents burn the day on dead calls.
Landing pages that ask too much
A long single-page form asks for everything before it gives a reason to continue. Qualified prospects abandon it at the same rate as unqualified ones, so the traffic you paid most for is the traffic you lose.
Numbers that do not reconcile
The ad platform claims conversions the CRM has never heard of. Without server-side tracking and call attribution, scaling decisions get made on numbers nobody can defend.
Creative that quietly fatigues
One winning ad carries the account until frequency climbs and cost per acquisition drifts up week over week. With no production queue behind it, there is nothing ready to take its place.
What we do
A full performance stack, built and run in one place.
Paid media buying
Meta, Google, YouTube, and native campaigns built around cost per qualified conversation, not cost per click.
Learn moreLanding pages & funnels
Fast, mobile-first landers and quiz funnels designed to qualify the visitor before they ever reach your team.
Learn moreCreative studio
Static, UGC-style, and video ad creative produced on a testing cadence instead of a one-off batch.
Learn moreTracking & attribution
Server-side events, call tracking, and reporting that ties every dollar of spend to a real outcome.
Learn moreCompliance-first process
TCPA-aware consent language, disclosure review, and creative that will not get your account shut down.
Learn moreTesting & CRO
A running experiment program on the pages and offers that already carry your traffic.
Learn moreHow it works
Four weeks from audit to launch.
- 01Week 1
Audit
We go through your ad accounts, landing pages, tracking, and last 90 days of spend. You get a written breakdown of where the money is leaking and what it is worth to fix, whether or not you hire us.
- 02Weeks 2-3
Build
Landing pages, qualification logic, tracking, and the first creative batch get built and QA'd against real traffic before budget scales. Nothing goes live until the measurement behind it is trustworthy.
- 03Week 4
Launch
Campaigns go live on a controlled budget across a small set of deliberate variables. We are looking for a repeatable cost per qualified conversation, not a lucky day.
- 04Ongoing
Scale
Once the unit economics hold, we scale spend on the winners, retire fatigued creative, and keep a test running behind the control. You get a weekly readout of what changed and why.
Why Lovely Leads
Built for operators who have been burned by agencies before.
Measured on qualified volume
Impressions and clicks are diagnostics, not goals. We report on the qualified conversations your team can actually work.
Built for a regulated category
Consent language, disclosures, and claim review are part of the build, not a scramble after a platform review.
You own everything
Ad accounts, pixels, landing pages, and creative files stay in your name. If we part ways, the machine stays with you.
One honest dashboard
A single source of truth for spend and outcomes, reconciled against your CRM instead of platform-reported numbers.
Insurance lines
We work in four lines, and we know them well.
Health & ACA
Open enrollment compresses a year of demand into a few weeks. We build for the surge: creative queued ahead of the window, landers that qualify on subsidy eligibility and household size, and budget pacing that does not run dry in week two.
Medicare
The most policed line on every ad platform, and the one where sloppy claim language gets accounts suspended. Creative is written against CMS marketing expectations, with disclosures placed where they belong and records kept of what ran.
Final expense & life
A category that lives or dies on creative angle and speed to contact. We test hooks continuously and route qualified conversations to your agents while intent is still warm, with age and coverage bands captured up front.
Auto
High volume, high competition, and thin margins on unqualified traffic. Qualification does the heavy lifting here: current coverage, driving record, and vehicle details are collected before anyone reaches a licensed agent.
Questions
The things people ask before the first call.
What size ad budget do you work with?
Our process is built for brands spending at least $15,000 a month on paid media, or ready to get there within a quarter. Below that, there is not enough data volume to run a clean testing program, and you are usually better served by fixing the offer and the landing page first.
Do you sell leads or run campaigns for us?
We run campaigns. Lovely Leads is a managed performance marketing agency, so the ad accounts, landing pages, and data belong to you. We are not reselling shared or aggregated lead lists to your competitors.
How is compliance handled in a regulated category like insurance?
Consent capture, disclosure placement, and claim language are built into the landing page and the creative from the first draft, and we keep records of what ran where. We are marketers rather than attorneys, so your counsel or compliance team keeps final approval on everything that goes live.
How long until we see results?
Expect roughly four weeks to first launch: one week of audit, two weeks of build, and launch in week four. Meaningful cost-per-acquisition improvement usually shows up in the second or third month, once there is enough conversion volume to separate real signal from noise.
What does engagement pricing look like?
Most engagements are a flat monthly retainer scoped to the channels and build work involved, with no percentage-of-spend markup. That keeps our incentive on efficiency instead of on talking you into a bigger budget. Pricing is quoted after the audit call, once the scope is actually known.
Let's find out where your budget is leaking.
Book a 30-minute strategy call. We will walk through your accounts, landing pages, and tracking, and tell you what we would change first, whether or not you work with us.